In the digital space, you want to spend as much time as possible interacting with your clients. It is also important to remember that your new virtual friends and contacts can be anywhere in the world and not necessarily in the same geographical area as your company.

Unless you have a staff that’s working 24/7, this isn’t always possible. Fortunately, Twitter makes it easy to communicate with people — even when you’re not working. The following tools help you schedule automatic announcements via Twitter. Please note that this should only used for ‘broadcast’ purposes. If a customer or partner asks you a question via Twitter, make sure you do not use generic responses. It is also critical that you respond to Tweets (Twitter messages) as soon as possible.

Su.pr: Great for generating traffic towards your link.
HootSuite: Great for managing multiple accounts.

Social media is an essential part of your digital media presence. It will help you establish a following in locations where your (potential) customer base is already active. To setup a Facebook page, read the following post in it’s entirety.

To setup a Twitter profile:

1. Go to www.twitter.com

2. Click on ‘Sign up now.’

3. Complete your profile. Make sure that you select a username that represents your business accurately.

4. Once you’ve signed-up, click on Settings and edit your Picture and Design. While these have little importance in gaining subscribers, it is important to have consistent branding across the board.

5. After you’ve customized your profile, visit search.twitter.com and look for people that are discussing topics that interest you.

We’ll explore Twitter in greater detail in the following posts, but it’s important to have an active account before we can start using it for marketing and promotional purposes.

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