In the last post, we discussed the importance of email marketing. In this post, we’re going to briefly list a few ways in which you can generate email subscribers.

• Do a product giveaway.
• Provide information.
• Hold a contest.

Each of these methods will help you get email subscribers. In order to do so, promote your landing page, where people learn about the offer and if interested, sign-up for more information. Once they sign-up, make sure that you deliver on your promise.

While this sounds easy on the surface, it’s essential to promote your landing page to the right audience. The quality of your audience source will directly influence the quality of your email list. It’s also important that you use a double opt-in process for building email leads. This will help deter spammers and others that are simply interested in receiving free products.