Social media is an essential part of your digital media presence. It will help you establish a following in locations where your (potential) customer base is already active. To setup a Facebook page, read the following post in it’s entirety.

To setup a Twitter profile:

1. Go to www.twitter.com

2. Click on ‘Sign up now.’

3. Complete your profile. Make sure that you select a username that represents your business accurately.

4. Once you’ve signed-up, click on Settings and edit your Picture and Design. While these have little importance in gaining subscribers, it is important to have consistent branding across the board.

5. After you’ve customized your profile, visit search.twitter.com and look for people that are discussing topics that interest you.

We’ll explore Twitter in greater detail in the following posts, but it’s important to have an active account before we can start using it for marketing and promotional purposes.

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