Digital Branding 09 – Setting up a Business Presence on Google
This post is part of the 10-day digital branding series. For a complete guide on building your digital business, sign-up for our newsletter or purchase the book.
1. Visit http://www.google.com/local
2. Click on ‘Put your business on Google Maps.’
3. Complete your business profile. After hitting next, you can also provide operating information, such as business category, operating hours, methods of payments, photos, and videos.
4. Google will then verify business information by phone or via postal mail.
Setting up a Google Profile for your business gives you access to the Google Local Business Center that is linked to your Google Analytics account. The Business Center gives you access to the following vital information:
· How many people requested driving directions to your business and from what towns.
· How many times your Google listing was displayed.
· How many times people clicked on your Google listing. You can also access the Google Local Business Center by going to http://www.google.com/local/add