How To: Advertise on Facebook
Facebook is a great site for reaching your audience. In this post, we’ll go through a few steps that will help you reach a highly targeted audience via Facebook ads.
1. To begin, visit http://www.facebook.com/advertising/. Click on ‘Create an Ad’.
2. On the next page, enter in the destination URL. This is the link to your landing page, after a visitor clicks on an ad. For tracking purposes, use Google Analytics Link Builder. Make sure that your Title and Body Text are appropriate and enticing. While Facebook indicates that including an image is optional, it is highly recommended that you use an image as it helps attract more attention. Click ‘Continue’ to proceed .
3. In the next section, Facebook will ask you to define your target. You can go as broad or as narrow as you wish. Make sure that you take advantage of the Connections feature. This will allow you to match demographics with interests. Click ‘Continue.’
4. The next option refers to your advertising strategy — CPC vs. CPM. If you’re unfamiliar with these terms, the book goes over this process in detail. Make sure that you determine which process is appropriate for your business. Define a daily budget to prevent un-necessary fluctuation in cost. Click on ‘Create.’ 
5. Once you’re satisfied with your ad, provide payment information. After submitting your ad, Facebook will review your ad, and if approved, make it live.