In the digital space, you want to spend as much time as possible interacting with your clients. It is also important to remember that your new virtual friends and contacts can be anywhere in the world and not necessarily in the same geographical area as your company.

Unless you have a staff that’s working 24/7, this isn’t always possible. Fortunately, Twitter makes it easy to communicate with people — even when you’re not working. The following tools help you schedule automatic announcements via Twitter. Please note that this should only used for ‘broadcast’ purposes. If a customer or partner asks you a question via Twitter, make sure you do not use generic responses. It is also critical that you respond to Tweets (Twitter messages) as soon as possible.

Su.pr: Great for generating traffic towards your link.
HootSuite: Great for managing multiple accounts.