Digital Media for Business

YouTube is a great platform to share videos. However, there are videos that need to remain private for various reasons. YouTube just updated it’s privacy feature which allows you to share private videos without the end user requiring a YouTube account. Here’s how to get started.

1. Go to YouTube.

2. Upload your video.

3. Once the upload is complete, place your mouse over your account name and click on ‘Videos, Favorites, and Playlists.’

4. Next to the video you want to make private, click on ‘Edit’

5. On the next page, expand the ‘Broadcast and Sharing Options.’

6. Change it to ‘Private’ and check ‘Limited Access URL.’

7. Click on ‘Save Changes.’

Now, you can share the video privately with anyone you desire.

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A few months ago, selling a digital good required going through a specialized vendor or building your own e-commerce system. However, Google Checkout recently introduced the ability to sell digital products.

Here’s how to get started:

1. Sign-in to Google Checkout.

2. On the top navigation, click on ‘Tools’ and then click on ‘Buy Now buttons’ in the left side.

3. In the form that appears, change the ‘Describe your item’ to ‘Digital Good.’

 (click to enlarge)

4. Enter in the rest of the information regarding your product and then click on ‘Create Button code’

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As businesses start implementing digital techniques, it is essential to have a reliable backup solution. Unfortunately, as technology advances, these solutions change. They don’t get better, but they’re still modified.

If your business is looking for a solution with minimal involvement, Jungle Disk is highly recommended. When configured correctly, it automatically backs up data at a defined interval. For example: I back-up my information on a daily basis, approximately around 5:00pm. In this scenario, Jungle Disk looks for files that have been modified since the last back-up and only uploads information that has been modified. For most small and medium businesses, this is an ideal solution. Click here to learn more.

If your business is looking for a more traditional solution, then you need to purchase a NAS (Network Attached Storage). With a NAS, you need to purchase a unit (which resembled a mini computer tower) as well as hard-drives. For a complete solution, click here. If you decide to go with this option, there are a few things you need to keep in mind:

• Someone on your staff needs to have basic computer networking knowledge.
• Most solutions don’t automatically backup your data by default. You need to configure this for your business.

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The topic of Search Engine Optimization (SEO) has always been hotly discussed amongst website owners and marketers. While there is a lot of false information floating around, there are very few definitive sources of accurate information. One such resource is a document published by Google titled ‘Google’s Search Engine Optimization Starter Guide.’ It’s a must read for new and experienced website owners. You may download the PDF version here.

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