Digital Branding 02 – Email Marketing
This post is part of the 10-day digital branding series. For a complete guide on building your digital business, sign-up for our newsletter or purchase the book.
With the introduction of Facebook, Twitter, YouTube, LinkedIn, etc., it may appear that email marketing is no longer relevant. However, that’s far from the truth. Email marketing is more relevant today than ever.
Why?
Because it is information that people elect to receive. For example, when you purchase a product from an online store, you’re often added to their email list. This allows you to receive discounts and coupon codes. If you’re not interested, you can simply opt-out.
But, at the end of the day — you’re receiving information that is relevant to you. And, people do the same thing. If your website doesn’t have a ’sign-up for more information’ form, you need to do it now.
1. Visit www.aweber.com and sign-up for an account.
2. Go through Aweber’s tutorials and videos to familiarize yourself with creating a list and automated messages.
3. Determine what sort of information your website visitors maybe interested in and make sure that this information is in a presentable format.
4. Once you’re list is created, create a webform that you can embed on your website.
5. Embed the form on your website.
YouTube is a great platform to share videos. However, there are videos that need to remain private for various reasons. YouTube just updated it’s privacy feature which allows you to share private videos without the end user requiring a YouTube account. Here’s how to get started.
The topic of Search Engine Optimization (SEO) has always been hotly discussed amongst website owners and marketers. While there is a lot of false information floating around, there are very few definitive sources of accurate information. One such resource is a document published by Google titled ‘Google’s Search Engine Optimization Starter Guide.’ It’s a must read for new and experienced website owners. You may download the PDF version