Digital Media for Business

This post is part of the 10-day digital branding series. For a complete guide on building your digital business, sign-up for our newsletter or purchase the book.

In the last post, we discussed the importance of email marketing. In this post, we’re going to briefly list a few ways in which you can generate email subscribers.

• Do a product giveaway.
• Provide information.
• Hold a contest.

Each of these methods will help you get email subscribers. In order to do so, promote your landing page, where people learn about the offer and if interested, sign-up for more information. Once they sign-up, make sure that you deliver on your promise.

While this sounds easy on the surface, it’s essential to promote your landing page to the right audience. The quality of your audience source will directly influence the quality of your email list. It’s also important that you use a double opt-in process for building email leads. This will help deter spammers and others that are simply interested in receiving free products.

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This post is part of the 10-day digital branding series. For a complete guide on building your digital business, sign-up for our newsletter or purchase the book.

With the introduction of Facebook, Twitter, YouTube, LinkedIn, etc., it may appear that email marketing is no longer relevant. However, that’s far from the truth. Email marketing is more relevant today than ever.

Why?

Because it is information that people elect to receive. For example, when you purchase a product from an online store, you’re often added to their email list. This allows you to receive discounts and coupon codes. If you’re not interested, you can simply opt-out.

But, at the end of the day — you’re receiving information that is relevant to you. And, people do the same thing. If your website doesn’t have a ’sign-up for more information’ form, you need to do it now.

1. Visit www.aweber.com and sign-up for an account.

2. Go through Aweber’s tutorials and videos to familiarize yourself with creating a list and automated messages.

3. Determine what sort of information your website visitors maybe interested in and make sure that this information is in a presentable format.

4. Once you’re list is created, create a webform that you can embed on your website.

5. Embed the form on your website.

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