About the Authors
AANARAV SAREEN
Aanarav Sareen is an award-winning media producer with extensive experience in broadcast television and digital entertainment. Aanarav’s expertise lies in managing strategic production work flows, for diverse content development, distribution, and cross-platform projects.
His clients include ABC, Adobe’s Dynamic Media Organization, and CNN. Aanarav is also a frequent technology author and digital media analyst. His work has appeared on ABC News, Zoom In Online, and Creative Cow.
Currently, Aanarav is the Executive Producer for Zoom In Online™’s professional content network – ZIO Pro and the co-founder of Visual Avenue, a full-service branded entertainment company focusing on brand creation and extensions via content and distribution.
MIKE RAFFENSPERGER
Mike specializes in production, monetization and strategic partnerships within digital environments. A passionate storyteller, Mike has produced and overseen Webby Award honored digital programming from viral shorts to broadcast quality serials to an audience of millions. As a champion of social and new media marketing, he has designed and managed online campaigns for dozens of top-tier media and technology companies including Apple, Microsoft, Adobe, The Sundance Film Festival and The National Association of Broadcasters.
Mike has spoken and written extensively on topics of branded entertainment, online marketing and viral digital programming. His work has been presented at NYU, Digital CONNtent Creators, The EAPSU Conference and the Bay Area Video Coalition. He currently serves as the Managing Editor of Zoom In Online and is a graduate of Messiah College.