Digital Media for Business

This post is part of the 10-day digital branding series. For a complete guide on building your digital business, sign-up for our newsletter or purchase the book.

If you have not already done so, create a ‘Press’ page on your website. This page should contain the following components:

1. Brief information about your company and products with a link to the detailed ‘About’ and ‘Product’ pages.

2. High-resolution images and logos that members of the press may use for their publication.

3. Contact information, including the designated employee responsible for managing communications at your company, their phone number, email address, and cell-phone number.

Once you have created your ‘Press’ page, start adding news releases in reverse chronological order. If you publish numerous press releases in a single year, organize them by month or product. You should link to complete press release text on your own website, but it adds a tremendous amount of credibility if you also link to published press releases on external sites, such as PRLog, or news outlets which have covered your stories.