Digital Media for Business

This post is part of the 10-day digital branding series. For a complete guide on building your digital business, sign-up for our newsletter or purchase the book.

One of the first steps in setting up a digital brand is to establish a website. Unless you have a big budget or have access to technical staff, you should start small, evaluate your situation and upgrade if necessary.

There are many do-it-yourself (DIY) solutions. However, the easiest one of them is Squarespace. For less than $15 a month, you can run a comprehensive website and blog.

Here’s how to get started:

1. Visit www.squarespace.com

2. Sign-up for Pro account. While signing up, use coupon code DMBIZ for 10% off.

3. Go to www.godaddy.com and get a domain name. Make sure that your order doesn’t exceed $10/year for a .COM domain.

4. Go through the tutorials at http://manual.squarespace.com and start building your website.